The Community Engagement Network (CEN), in partnership with Concern Worldwide and with the support of WFP , is actively providing life-saving information to people fleeing the Sudan conflict and arriving at the Renk Transit Center and Joda Reception Center. The influx of returnees and refugees has created an urgent need for timely, accurate, and accessible information to help individuals navigate the available humanitarian services.
Through narrowcasting, CEN delivers focused and targeted messages directly to affected communities. These messages cover critical topics such as:
- Food Security and Nutrition Supplies provided by WFP
- Cash Assistance programs
- Onward Transportation Assistance (OTA) offered by IOM
Additional safety, protection, and health related information essential for returnees and refugeesTo ensure the widest possible reach, CEN employs an innovative methodology known as Boda Boda Talk Talk (BBTT). This approach involves using mobile motorbikes equipped with speakers that play pre-recorded, language-appropriate audio messages in accessible locations where people naturally gather, including transit centers, waiting areas, and community spaces.
This method:
- Reaches people who may not have access to radios, mobile phones, or other mass communication tools
- Ensures that even those in temporary or mobile settings receive timely updates
- Allows for regular updates as situations and available services change
- Encourages feedback from community members to tailor future messages to their immediate needs
By bringing essential information directly to the people, CEN’s narrowcasting efforts are bridging the gap between humanitarian actors and affected populations, empowering communities to make informed choices, access critical services, and protect themselves and their families in a complex humanitarian environment.
